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Journal of the Academy of Marketing Science
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March 14, 2022
Digital technologies: tensions in privacy and data
Sara Quach, Park Thaichon, Kelly D Martin, et al.
Journal of the Academy of Marketing Science
|
April 25, 2022
Robots do not judge: service robots can alleviate embarrassment in service encounters
Jana Holthöwer, Jenny van Doorn
Journal of the Academy of Marketing Science
|
May 17, 2021
Pandemics and marketing: insights, impacts, and research opportunities
Gopal Das, Shailendra Pratap Jain, Durairaj Maheswaran, et al.
Journal of the Academy of Marketing Science
|
May 23, 2022
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying
Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, et al.
Journal of the Academy of Marketing Science
|
June 27, 2022
Moving the stakeholder journey forward
Linda D Hollebeek, V Kumar, Rajendra K Srivastava, et al.
Journal of the Academy of Marketing Science
|
May 21, 2020
The future of social media in marketing
Gil Appel, Lauren Grewal, Rhonda Hadi, et al.
Journal of the Academy of Marketing Science
|
August 22, 2022
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years
Jonathan Luffarelli, Sebastiano A Delre, Polina Landgraf
Journal of the Academy of Marketing Science
|
June 26, 2023
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing
Stella Yiyan Li, Antje R H Graul, John Jianjun Zhu
Journal of the Academy of Marketing Science
|
December 13, 2024
How do firms value sales career paths?
Ali Reza Keshavarz, Dominique Rouzies, Francis Kramarz, et al.
Journal of the Academy of Marketing Science
|
October 5, 2021
The future of buyer-seller interactions: a conceptual framework and research agenda
Michael Ahearne, Yashar Atefi, Son K Lam, et al.
Page
of 5
Search research articles
Search
Showing results (1-10 of 42) with videos related to
Sort By:
Page
of 5
Journal of the Academy of Marketing Science
|
March 14, 2022
Digital technologies: tensions in privacy and data
Sara Quach, Park Thaichon, Kelly D Martin, et al.
Journal of the Academy of Marketing Science
|
April 25, 2022
Robots do not judge: service robots can alleviate embarrassment in service encounters
Jana Holthöwer, Jenny van Doorn
Journal of the Academy of Marketing Science
|
May 17, 2021
Pandemics and marketing: insights, impacts, and research opportunities
Gopal Das, Shailendra Pratap Jain, Durairaj Maheswaran, et al.
Journal of the Academy of Marketing Science
|
May 23, 2022
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying
Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, et al.
Journal of the Academy of Marketing Science
|
June 27, 2022
Moving the stakeholder journey forward
Linda D Hollebeek, V Kumar, Rajendra K Srivastava, et al.
Journal of the Academy of Marketing Science
|
May 21, 2020
The future of social media in marketing
Gil Appel, Lauren Grewal, Rhonda Hadi, et al.
Journal of the Academy of Marketing Science
|
August 22, 2022
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years
Jonathan Luffarelli, Sebastiano A Delre, Polina Landgraf
Journal of the Academy of Marketing Science
|
June 26, 2023
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing
Stella Yiyan Li, Antje R H Graul, John Jianjun Zhu
Journal of the Academy of Marketing Science
|
December 13, 2024
How do firms value sales career paths?
Ali Reza Keshavarz, Dominique Rouzies, Francis Kramarz, et al.
Journal of the Academy of Marketing Science
|
October 5, 2021
The future of buyer-seller interactions: a conceptual framework and research agenda
Michael Ahearne, Yashar Atefi, Son K Lam, et al.
Page
of 5