The effect of ambiguous and unambiguous stimuli on target processing in less creative and more creative groups

In the present study our aim was to examine how the processing of task-irrelevant stimuli changes with creativity and aging, and how this processing influences task-relevant responding. We hypothesized that the degree in which irrelevant stimuli attract attention and occupy cognitive capacity, thereby interfering with the motor task, depends not only on the stimuli's saliency, but also on the participants' creativity and age. We investigated event-related potentials (ERP) and behavioural data in four groups - more creative and less creative younger (18-30 years) and older (60-75 years) adults - by presenting unambiguous and ambiguous portrait paintings and photos of faces in equal proportions before and after the target stimuli. Our results showed that aging affected behavioural and ERP responses, but there were no interactions between age groups, creativity and the three types of stimuli. Older adults were not more exposed to the interference caused by distractor stimuli as they compensated with bilateral activity to reach a similar performance to the younger group. The reaction time was faster for targets when they followed the faces rather than the portrait paintings, so, faces may have been less salient to the participants than paintings. The three types of stimuli were differentiated in all the processing stages. Creativity had a measured effect in the earliest (P1) stage with more creative groups being able to distinguish between unambiguous and ambiguous stimuli; and also, in the last processing stage (CNV), in which task-irrelevant stimuli, particularly photos of faces, were less distracting for more creative participants in task preparation. The results show that creativity in general has an influence even at the earliest stage of visual perception.