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Consumer satisfaction-oriented emotional marketing in foreign trade

Lei Zhu1, Yanhua Gao2,3, Weijing Chen3

  • 1School of Public Administration, Xi'an University of Architecture and Technology, Xi'an, China.

Frontiers in Psychology
|September 12, 2022
PubMed
Summary

Market orientation significantly impacts international business success. Customer focus is key, while competitor orientation shows an inverted U-shaped relationship with performance, highlighting strategic insights for managers.

Keywords:
competitorscustomer satisfactioncustomersdepartmental responsivenessforeign trade

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