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Why do we share aggressive online content? Testing a short cycle model
Isabella L S Santos1, Carlos Eduardo Pimentel1, Tailson E Mariano2
1Universidade Federal da Paraíba, Joao Pessoa, Brazil.
Exposure to aggressive online content and personality traits influence aggressive content sharing. Positive and negative affects mediate this behavior, as explained by the general aggression model.
Area of Science:
- Psychology
- Social Media Research
- Online Behavior
Background:
- Aggressive online content sharing is a growing concern.
- Understanding the psychological factors influencing this behavior is crucial.
Purpose of the Study:
- To investigate the impact of aggressive online content exposure on aggressive content sharing.
- To examine the mediating roles of positive and negative affects.
- To explore the influence of personality traits on aggressive content sharing.
Main Methods:
- A social network simulation involving 302 Brazilian participants.
- Participants were exposed to either aggressive or neutral online content.
- Factorial MANOVA and structural equation modeling were used for analysis.
Main Results:
- Aggressive online content exposure significantly affected positive/negative affects and aggressive content sharing.
- Personality traits (openness, conscientiousness, extroversion) indirectly influenced sharing via positive affects.
- Aggressive online content exposure directly predicted sharing behavior.
Conclusions:
- The study successfully elucidated the mechanisms behind aggressive online content sharing.
- Findings contribute to the general aggression model by detailing proximal processes.
- This research offers insights into managing and mitigating online aggression.
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