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Why do we share aggressive online content? Testing a short cycle model.

Isabella L S Santos1, Carlos Eduardo Pimentel1, Tailson E Mariano2

  • 1Universidade Federal da Paraíba, Joao Pessoa, Brazil.

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Summary

Exposure to aggressive online content and personality traits influence aggressive content sharing. Positive and negative affects mediate this behavior, as explained by the general aggression model.

Keywords:
affectsaggressiononline behaviorpersonalitysocial media

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Area of Science:

  • Psychology
  • Social Media Research
  • Online Behavior

Background:

  • Aggressive online content sharing is a growing concern.
  • Understanding the psychological factors influencing this behavior is crucial.

Purpose of the Study:

  • To investigate the impact of aggressive online content exposure on aggressive content sharing.
  • To examine the mediating roles of positive and negative affects.
  • To explore the influence of personality traits on aggressive content sharing.

Main Methods:

  • A social network simulation involving 302 Brazilian participants.
  • Participants were exposed to either aggressive or neutral online content.
  • Factorial MANOVA and structural equation modeling were used for analysis.

Main Results:

  • Aggressive online content exposure significantly affected positive/negative affects and aggressive content sharing.
  • Personality traits (openness, conscientiousness, extroversion) indirectly influenced sharing via positive affects.
  • Aggressive online content exposure directly predicted sharing behavior.

Conclusions:

  • The study successfully elucidated the mechanisms behind aggressive online content sharing.
  • Findings contribute to the general aggression model by detailing proximal processes.
  • This research offers insights into managing and mitigating online aggression.