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Mindful and Intuitive Eating Imagery on Instagram: A Content Analysis
Johanna K Hoare1,2, Natalie B Lister1,2, Sarah P Garnett1,2,3
1Children's Hospital Westmead Clinical School, The University of Sydney, Westmead 2145, Australia.
Nutrients
|September 23, 2022
Summary
Young adults
Area of Science:
- Nutrition Science
- Public Health
- Media Studies
Background:
- Non-dieting health approaches like mindful eating are gaining traction.
- Limited understanding exists regarding young adults' exposure to these concepts on social media.
Purpose of the Study:
- To analyze the visual content of mindful and intuitive eating on Instagram.
- To understand the messaging and representation of these non-dieting approaches among young adults.
Main Methods:
- Examined 1200 Instagram posts per hashtag (#mindfuleating, #intuitiveeating) in September 2021.
- Coded images for content (food, people, text credibility) and messaging themes.
- Analyzed demographic and body-type representation.
Main Results:
- Nearly half of images depicted food, predominantly healthy options.
- Most single-person images featured young, healthy-weight females.
- Messaging covered mindful eating, health, nutrition, disordered eating, and body acceptance.
- Hashtags differed in weight-related and anti-diet content.
- Content lacked demographic and body-type diversity.
Conclusions:
- Instagram's portrayal of mindful/intuitive eating emphasizes healthy lifestyles without a weight focus but lacks diversity.
- There is potential for health professionals to share inclusive, evidence-based information on Instagram.
- Future efforts should prioritize diverse representation in health messaging.
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