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Updated: Aug 27, 2025

The HoneyComb Paradigm for Research on Collective Human Behavior
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Habits of collective memory.

James V Wertsch1, Olivia L Jäggi1

  • 1Department of Anthropology, Washington University in St. Louis, St. Louis, MO, United States; Department of Psychological & Brain Sciences, Washington University in St. Louis, St. Louis, MO, United States.

Progress in Brain Research
|September 27, 2022
PubMed
Summary

Collective memory, built on narrative, schema, and habit, explains how groups share past accounts efficiently. These cognitive building blocks make collective memory resistant to change.

Keywords:
Collective memoryHabitMemoryNarrativeNarrative templateSchema

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Area of Science:

  • Cognitive Psychology
  • Social Psychology
  • Sociology

Background:

  • Collective memory is a shared group account of the past, integral to identity.
  • Humans often act as "cognitive misers," seeking efficient information processing.

Purpose of the Study:

  • To explore collective memory through the constructs of narrative, schema, and habit.
  • To understand the cognitive underpinnings of shared historical accounts.

Main Methods:

  • Conceptual analysis of narrative, schema, and habit as components of collective memory.
  • Examination of how these constructs facilitate efficient information handling.

Main Results:

  • Narratives provide cohesive structures for past events.
  • Schemata, or "narrative templates," reveal underlying patterns in collective memory.
  • Habitual behaviors, driven by context cues, enhance efficiency in recalling shared pasts.

Conclusions:

  • Narrative, schema, and habit are fundamental to collective memory formation.
  • These elements contribute to the resilience and stability of shared historical understanding.
  • This framework offers a novel approach to studying collective memory's complexities.