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Updated: Aug 27, 2025

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
Published on: June 3, 2013
An application of the dual identity model and active categorization to increase intercultural closeness
Johanna E Prasch1, Ananta Neelim2, Claus-Christian Carbon3,4
1Behavioural Business Lab, School of Economics, Finance and Marketing, RMIT University, Melbourne, VIC, Australia.
Abstract:
The enhancement of social inclusion is a key to maintaining cohesion in society and to foster the benefits of cultural diversity. Using insights from the Dual Identity Model (DIM) with a special focus on active categorization, we develop an intervention to increase social inclusion. Our intervention encourages the participants to (re-)categorize on a superordinate level (i.e., a human identity) while being exposed to their own culture. Across a set of experiments, we test the efficacy of our intervention against control conditions on the effect of social inclusion, measured by perceived social distance. Results show an increase in cultural closeness and provide preliminary support for the use of a DIM-based intervention to increase intercultural inclusion.
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