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Instagram-based priming to nudge drink choices: Subtlety is not the answer

Enola Kay1, Eva Kemps2, Ivanka Prichard3

  • 1Psychology, College of Education, Psychology and Social Work, Flinders University, Adelaide, Australia; Health Policy Centre, South Australian Health and Medical Research Institute, Adelaide, Australia.

Appetite
|October 9, 2022
PubMed
Summary

Instagram images can influence drink choices. Prominent soft drink visuals nudged participants toward selecting drinks, but healthier options require a more noticeable approach.

Keywords:
Drink choicesFood choicesInstagramNudgingPictorial priming

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