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A Survey on Social Media Influence Environment and Influencers Identification.

Feriel Gammoudi1,2, Mondher Sendi2, Mohamed Nazih Omri2

  • 1Monastir Faculty of Science, University of Monastir, Monastir, Tunisia.

Social Network Analysis and Mining
|October 10, 2022
PubMed
Summary

Identifying social media influencers requires more than just follower counts. This study synthesizes existing research to categorize methods for pinpointing influential users, crucial for understanding social media dynamics.

Keywords:
Finding influencerInfluenceInfluencerInfluencer identificationSocial mediaUsers’ interest

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Area of Science:

  • Social Sciences
  • Computer Science
  • Communication Studies

Background:

  • Social media users are influenced by close connections and followers.
  • Influencers prompt actions, decisions, or behavior changes in others.
  • Identifying influencers is a key challenge in social media research.

Purpose of the Study:

  • To explore the identification of social media influencers.
  • To provide a general overview of social media influence.
  • To synthesize and categorize existing literature on influencer identification.

Main Methods:

  • Literature synthesis on social media influence.
  • Categorization of existing works on influencer identification.
  • Illustration of leading solutions for identifying social media influencers.

Main Results:

  • Influencer identification is complex and not solely based on follower or media numbers.
  • Various approaches and metrics exist for influencer identification.
  • A structured overview of current solutions is presented.

Conclusions:

  • Effective influencer identification requires sophisticated methods beyond simple metrics.
  • The study provides a foundation for future research in this domain.
  • Understanding influencer identification is critical for social media research and strategy.