Related Experiment Video
Updated: Aug 26, 2025

10:45
Brain Imaging Investigation of the Neural Correlates of Observing Virtual Social Interactions
Published on: July 6, 2011
11.7K
Digital joint action: Avatar-mediated social interaction in digital spaces
Mariano Pugliese1, Cordula Vesper2
1Department of Linguistics, Cognitive Science, and Semiotics, Aarhus University, Denmark.
Acta Psychologica
|October 10, 2022
Summary
This study introduces digital joint action, exploring how virtual avatars in online environments mirror real-world collaboration. Findings validate a framework for understanding embodied cognition in digital spaces.
Area of Science:
- Cognitive Science
- Human-Computer Interaction
- Social Psychology
Background:
- Joint action in physical spaces involves shared goals, action prediction, and coordination mechanisms.
- Online interactions are increasingly mediated by digital avatars, introducing unique characteristics to collaborative activities.
Purpose of the Study:
- To propose a framework for characterizing digital joint action.
- To identify commonalities and differences between physical and digital joint action.
- To empirically validate the proposed framework using a survey study.
Main Methods:
- Conceptual framework development for digital joint action.
- Comparative analysis of real-world and digital joint action.
- Survey study with users of Final Fantasy XIV (MMORPG).
Main Results:
- Digital joint action shares core elements with physical joint action, including goals and coordination processes.
- Avatars in digital environments introduce unique embodied characteristics and personas.
- The framework provides a basis for understanding cognitive principles of joint action beyond physical limitations.
Conclusions:
- Digital joint action offers a novel research avenue for embodied cognition outside physical constraints.
- The proposed framework is empirically supported by user data from an MMORPG.
- This research advances the understanding of collaboration in virtual environments.
Related Concept Videos
Social Facilitation
32.4K
Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
32.4K
Social Proof
28.1K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
28.1K
Social Exchange Theory
35.0K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
35.0K
The Sense of Self: Reflected Self-Appraisal and Social Comparison
50.6K
According to Charles Cooley, we base our image on what we think other people see (Cooley 1902). We imagine how we must appear to others, then react to this speculation. We don certain clothes, prepare our hair in a particular manner, wear makeup, use cologne, and the like—all with the notion that our presentation of ourselves is going to affect how others perceive us. We expect a certain reaction, and, if lucky, we get the one we desire and feel good about it. But more than that, Cooley...
50.6K
Social Scripts
9.6K
People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
9.6K
Nonconscious Mimicry
4.6K
Nonconscious mimicry occurs when individuals alter their mannerisms to match the behaviors and expressions of those nearby, without intention.
4.6K

