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Updated: Aug 26, 2025

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Post-script-Retail forecasting: Research and practice
Robert Fildes1, Stephan Kolassa2, Shaohui Ma3
1Lancaster Center for Marketing Analytics and Forecasting, University Management School, Lancaster, United Kingdom.
Abstract:
This note updates the 2019 review article "Retail forecasting: Research and practice" in the context of the COVID-19 pandemic and the substantial new research on machine-learning algorithms, when applied to retail. It offers new conclusions and challenges for both research and practice in retail demand forecasting.
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