Nature and Impact of Reference Group Effects in Personality Assessment Data

People have a tendency to engage in social comparisons when evaluating and reporting on personality. This tendency and variation in who people compare their personality to is known as the reference group effect and has been largely discussed in cross-cultural research. However, reference group effects have implications beyond cross-cultural research and should be considered when collecting and interpreting personality data. In the present study, we examined the nature and impact of reference group comparisons on the Big Five personality traits in a sample of N = 1194 participants. Specifically, we examined what reference groups participants most believed they compared their personality to, and which reference group was actually the most impactful on trait scores. We found that most people believed they compared their personality to people in general. However, the most influential reference group was people the same age as the participants. Moreover, we found that people mostly engaged in between- as opposed to within-person comparisons when evaluating their own personality. Overall, our findings highlight that people have relatively little insight into the comparisons they engage in when make judgments on personality. Discussion focuses on theoretical and practical implications of our findings in light of personality assessment data.