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PEARL: A Guide for Developing Community-Engaging and Culturally-Sensitive Education Materials.
David Haynes1, Kelly D Hughes2, Annette Okafor3
1Institute for Health Informatics, University of Minnesota, Suite 8-100, 516 Delaware Street SE, Minneapolis, MN, 55455, USA. dahaynes@umn.edu.
Researchers created the PEARL rubric to guide the development of culturally sensitive cancer education materials. This guide helps ensure materials effectively reach diverse community audiences.
Area of Science:
- Public Health
- Health Communication
- Cancer Research
Background:
- Community outreach and engagement is now a required activity for all National Cancer Institute (NCI)-designated Cancer Centers.
- A gap exists in scientific literature regarding guidelines for developing community-resonant educational materials.
- Culturally sensitive materials are crucial for effective health education in diverse populations.
Approach:
- Developed the PEARL rubric based on experience creating breast cancer education materials for African American and Immigrant African women.
- Conducted a targeted literature review to identify best practices in community-based educational material development.
- Distilled key elements from the literature into a practical guide for researchers.
Key Points:
- The PEARL rubric comprises five essential elements: Plain language and understandability, Explicit data, statistics, and graphs, Affirmative framing, Representative content, and Local connection.
- PEARL offers a comprehensive framework for creating culturally appropriate and sensitive educational content.
- The rubric is specifically designed for researchers with limited experience in community engagement.
Conclusions:
- The PEARL rubric addresses the need for evidence-based guidelines in developing culturally sensitive community health education materials.
- This tool empowers researchers to create more effective and engaging materials for diverse populations.
- PEARL facilitates improved community outreach and engagement efforts in cancer research and prevention.
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