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Updated: Aug 24, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Distinguishing self-involving from self-serving choices in framing effects
M J Crockett1, L A Paul1,2
1Department of Psychology, Yale University, New Haven, CT 06511, USAmj.crockett@yale.edu, www.crockettlab.org.
This study identifies two key types of quasi-cyclical preferences: self-involving and self-serving choices. Understanding these distinctions is crucial for analyzing decision-making and rational choice theory.
Area of Science:
- Decision-making
- Behavioral economics
- Cognitive psychology
Background:
- Quasi-cyclical preferences can arise from complex decision-making processes.
- Existing accounts may not fully capture the nuances of these preference patterns.
Purpose of the Study:
- To distinguish between two specific types of cases generating quasi-cyclical preferences: self-involving and self-serving choices.
- To highlight the importance of this distinction for understanding rational choice theory.
Main Methods:
- Conceptual analysis of decision-making scenarios.
- Examination of agent perspectives (first-person vs. third-person).
- Analysis of frame-based reasoning and its implications for rationality.
Main Results:
- Identified 'self-involving' choices: agent oscillates between conflicting first- and third-person perspectives on life-changing decisions.
- Identified 'self-serving' choices: frame-based reasoning is first-personally rational but third-personally irrational.
Conclusions:
- The distinction between self-involving and self-serving choices offers a more nuanced understanding of quasi-cyclical preferences.
- This distinction warrants further attention within existing theoretical frameworks, such as Bermúdez's account.
Related Concept Videos
Framing Effects
Fundamental Attribution Error
Self-Presentation: Self-Monitoring and Self-Handicapping
Self-Evaluation: Self-Enhancement and Self-Verification
Self-Schemas
The Sense of Self: Reflected Self-Appraisal and Social Comparison

