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Cigarette Display Regulation At Point Of Sales (POS) And Its Impact On Cigarette Sales
Evina Widianawati1, Faik Agiwahyuanto1, Widya Ratna Wulan2
1Health Information Management Program, Faculty of Health, Dian Nuswantoro University, Semarang, Indonesia.
Hiding cigarette displays significantly reduced sales in Semarang City stores, while covered displays had no impact. This research explored effective point-of-sale strategies to curb cigarette consumption.
Area of Science:
- Public Health
- Behavioral Science
- Retail Management
Background:
- Point-of-sale displays are crucial marketing tools for tobacco products.
- Regulations on tobacco displays aim to reduce consumption, particularly among youth.
- Understanding the impact of display visibility is key for public health interventions.
Purpose of the Study:
- To evaluate the effect of different cigarette display visibility levels on sales.
- To assess the efficacy of hidden versus covered cigarette displays in reducing sales.
- To provide evidence for policy-making regarding tobacco retail environments.
Main Methods:
- A quasi-experimental study was conducted in Semarang City stores from August to October 2020.
- Three display conditions were tested: open, covered, and hidden, with varying intervention periods.
- Cigarette sales data were collected daily and analyzed using descriptive statistics and paired t-tests.
Main Results:
- Hidden cigarette displays led to a significant decrease in sales in one store and a less significant decrease in three others.
- Covered displays showed no significant difference in pre-post intervention sales.
- The average decline in cigarette sales across stores with display interventions was -1.4 packs/day.
Conclusions:
- Hidden cigarette displays are effective in reducing cigarette sales.
- Covered cigarette displays do not significantly impact store sales.
- Point-of-sale display visibility is a critical factor influencing tobacco sales.
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