Related Experiment Video
Updated: Aug 23, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Effects of Induced Mood on Attention and Decision Strategies in Risky Choice
1Teachers College, Columbia University, New York, NY, USA.
Abstract:
The effects of induced incidental moods on patterns of information search and decision outcomes were investigated in a risky choice task with mixed-domain problems. Viewing of short videos was used to induce either happy or sad mood in participants, who then made choices between pairs of options consisting of a probabilistic gain coupled with a probabilistic loss. Eyetracking measures of information search, specifically frequencies of transitions between key aspects of the decision alternatives, were analyzed and related to use of heuristic or analytic compensatory strategies. Data were also gathered in a control condition, where participants were instructed to use an EV-calculation strategy, a prototypical integrative compensatory strategy. Results showed significant differences in choices and attention transitions between the EV-instruction and the induced mood conditions, but minimal differences between the happy and sad induced mood conditions. Participants in the induced mood conditions showed relatively more evidence of heuristic strategy use, but analytic strategies remained the modal strategy in all conditions. Importantly, key types of attention transitions were shown to reliably predict the frequency of observed choices consistent with optimal (EV- maximizing) and certain heuristic strategies.
Related Concept Videos
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Reason and Intuition
Framing Effects
Decision Making: Traditional Method
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
The Anchoring-and-Adjustment Heuristic
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...

