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Exploring the role of AI algorithmic agents: The impact of algorithmic decision autonomy on consumer purchase

Yuejiao Fan1, Xianggang Liu1

  • 1Business School, Huaqiao University, Quanzhou, China.

Frontiers in Psychology
|November 7, 2022
PubMed

Keywords:
AI algorithmic marketingalgorithm agent rolealgorithmic decision autonomypower distancepurchase decisionsself-efficacy

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