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The use of video clickstream data to predict university students' test performance: A comprehensive educational data
Ozan Raşit Yürüm1, Tuğba Taşkaya-Temizel2, Soner Yıldırım3
1İzmir, Turkey Distance Education Application and Research Center, İzmir Institute of Technology.
Summary
Students
Area of Science:
- Educational Data Mining
- Learning Analytics
Background:
- Video clickstream behaviors (e.g., pauses, forwards, backwards) are common in online learning.
- These behaviors present opportunities for educational data mining and learning analytics.
Purpose of the Study:
- To investigate the predictive relationship between video clickstream behaviors and student test performance.
- To explore how specific clickstream patterns correlate with academic success.
Main Methods:
- Two experiments were conducted: an exploratory study with 22 students and a conclusive study with 16 students.
- Data mining techniques and repeated measures were employed to analyze video clickstream data and test performance.
- Statistical analysis included correlation and predictive modeling (Root Mean Squared Error Percentage).
Main Results:
- A positive correlation was found between total clicks and test performance.
- Students with high click counts, slow backward speed, or more pauses/backwards performed better.
- Video clickstream data accurately predicted test performance (15-20% RMSE).
- Mean backward speed, number of pauses, and backward frequency were key predictors.
Conclusions:
- Video clickstream behaviors can predict student test performance with notable accuracy.
- Specific behaviors like slow backward navigation and pauses indicate higher academic achievement.
- Findings can help identify at-risk students and inform the design of video-based learning materials.

