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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Alan A Ahi1,2,3, Noemi Sinkovics4, Rudolf R Sinkovics4,3
1Business School, King's College, University of Aberdeen, Aberdeen, AB24 3FX UK.
Digitalization is reshaping the global economy, yet E-commerce policy research remains limited. This study emphasizes improving institutions, supporting developing nations, and aiding small and medium-sized enterprises for inclusive E-commerce growth.
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