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The Interplay of Conflicting and Complementing Institutional Logics in Sustainability Practices
Ivana Milosevic1, A Erin Bass2, Ben Schulte3
1School of Business, College of Charleston, 66 George Street, Charleston, SC 29424 USA.
Institutional environments shape sustainability practices. This study reveals how conflicting logics in Serbia and Canada lead individuals to construct localized sustainability understandings through pulling down, relating, and aligning mechanisms.
Area of Science:
- International Business
- Organizational Behavior
- Sustainability Studies
Background:
- The influence of institutional environments on sustainability is established in international business research.
- How multiple, sometimes conflicting, institutional logics shape individual sustainability practices across nations is underexplored.
Purpose of the Study:
- To investigate how multiple institutional logics influence the understanding of sustainability practices within high-hazard organizations in Serbia and Canada.
- To explicate multi-level mechanisms through which individuals construct localized sustainability understandings.
Main Methods:
- Comparative case analysis of two high-hazard organizations, one in Serbia and one in Canada.
- Examination of how individuals 'pull down' elements of state and organizational logics to form meso-level logics.
- Analysis of 'relating' and 'aligning' mechanisms in constructing sustainability practices.
Main Results:
- Individuals in both countries 'pull down' state and organizational logic elements to create meso-level logics for understanding sustainability.
- In Serbia, conflicting logics lead to a 'community logic' and alignment with legacy state logic and organizational logic.
- In Canada, complementary logics result in a 'professional logic' and alignment with both state and organizational logic.
Conclusions:
- Individuals in high-hazard organizations relate their practices to the well-being of others, driven by dominant organizational logic.
- Developed general and country-specific models illustrating how individuals embed multiple institutional logics into their sustainability practices.
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