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Factors Influencing Rooibos Tea Certification and Quality Control for Smallholder Farmers in South Africa
Aijun Liu1,2, Siphiwe Charmaine Ka Makhaya1, Maurice Osewe1
1College of Economics and Management, Nanjing Agricultural University, 1 Weigang, Nanjing 210095, China.
Rooibos farmers in South Africa are more likely to adopt certification and quality assurance systems if they have larger farms and higher education levels. Association membership and land tenure were found to hinder adoption.
Area of Science:
- Agricultural Economics
- Agronomy
- Food Science
Background:
- Rooibos (Aspalathus linearis) is a unique South African herbal tea.
- Certification and quality assurance are crucial for market access and premium pricing.
- Understanding farmer adoption drivers is key to improving the rooibos industry.
Purpose of the Study:
- To identify factors influencing rooibos farmers' decisions on implementing certification and quality assurance systems.
- To analyze the impact of socio-economic and farm-specific variables on adoption rates.
- To provide recommendations for enhancing farmer participation in certification programs.
Main Methods:
- A structured questionnaire administered through interviews with 300 rooibos farmers in the Western Cape, South Africa.
- Analysis of existing published data related to rooibos farming and certification.
- Statistical analysis to determine the significance of various factors on adoption.
Main Results:
- Farm size and farmer education level positively influenced the adoption of certification and quality assurance systems.
- Membership in farmer associations and land tenure status negatively impacted adoption.
- Knowledge of certification processes, gained through education, was a key driver.
Conclusions:
- Interventions promoting continuous education and awareness are vital for rooibos farmer certification.
- Establishing farmer support systems can mitigate negative influences of association membership and land tenure.
- Enhancing knowledge and support can improve the impact of smallholder farmers in the rooibos industry.
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