[CORPORATE CULTURE IN A MEDICAL ORGANIZATION: THE ETHNO-CONFESSIONAL AFFILIATION OF PATIENTS]

Area of Science:

• Healthcare Management
• Medical Sociology
• Organizational Culture

Context:

• Increasingly diverse patient populations require culturally sensitive healthcare.
• Existing healthcare corporate culture often lacks specific training for ethno-cultural and confessional diversity.
• Patient-provider communication barriers can arise from differing values on sensitive topics like end-of-life care and reproductive methods.

Purpose:

• To investigate approaches for developing healthcare corporate culture to foster patient tolerance.
• To identify managerial strategies for enhancing corporate culture to attract diverse patient groups.
• To analyze key issues impacting healthcare corporate culture, including patient and staff attitudes towards sensitive medical and religious practices.

Summary:

• Analysis of scientific literature and interviews highlights challenges in healthcare corporate culture related to diverse patient beliefs on euthanasia, abortion, death, reproduction, and religious rituals.
• Proposed solutions involve developing new corporate culture competencies for healthcare employees.
• These competencies aim to prevent and resolve conflicts stemming from misunderstandings between patients and medical staff.

Impact:

• Improved patient satisfaction and trust across diverse ethno-cultural and confessional groups.
• Enhanced healthcare accessibility and equity by reducing cultural barriers in medical settings.
• Development of a more inclusive and responsive healthcare workforce through targeted corporate culture training.