Profit Allocation Problem and Algorithm of Network Freight Platform under Carbon Trading Background

With the gradual popularization of carbon trading, individual carbon emission behavior will come with carbon costs, which will have a significant impact on the network freight platform carrier drivers. Therefore, in order to improve the stability within the network freight platform, this paper considers the fairness of benefit distribution among network freight carriers and aims to offset the impact of carbon cost to a greater extent by reducing the relative deprivation of the network freight platform carrier group, so as to finally realize the benign operation of network freight. This paper introduces a number of indicators such as contribution value, expectation realization degree, and relative deprivation feeling, and establishes a dynamic benefit distribution optimization model oriented by relative deprivation feeling. Based on the basic characteristics of the problem, the ant colony labor division model is extended, and the corresponding algorithm is designed to solve the problem. By introducing the contribution value, contribution rate and expected return to reset the stimulus value of the environment and the response threshold of agent, the relative deprivation sense is used to quantify the degree of unfair benefit distribution, which is used as a benchmark to dynamically coordinate the benefit distribution of the carrier group and optimize the benefit distribution scheme. The experimental results show that the extended model and algorithm designed in this paper can significantly reduce the relative deprivation perception of the carrier group in the online freight platform at a low cost.