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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Thomas N Steele1, Shamit S Prabhu1, Ryan G Layton1
1Department of Plastic and Reconstructive Surgery, Wake Forest School of Medicine; Winston-Salem, N.C.
Virtual interviews for residency programs significantly reduced applicant costs and increased reliance on digital resources for program information. While convenient, the shift impacted traditional methods of assessing program fit and nonverbal cues.
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