Related Experiment Video

Updated: Aug 19, 2025

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

15.2K

Moral suasion and charitable giving

Loukas Balafoutas1,2,3, Sarah Rezaei4,5

  • 1University of Exeter Business School, Exeter, UK.

Scientific Reports
|December 1, 2022
PubMed

More Related Videos

Studying Food Reward and Motivation in Humans12:09

Studying Food Reward and Motivation in Humans

Published on: March 19, 2014

23.6K
Quantifying Social Motivation in Mice Using Operant Conditioning07:43

Quantifying Social Motivation in Mice Using Operant Conditioning

Published on: August 8, 2015

18.3K

Related Concept Videos

Egoism and Altruism01:55

Egoism and Altruism

Voluntary behavior with the intent to help other people is called prosocial behavior. Why do people help other people? Is personal benefit such as feeling good about oneself the only reason people help one another?
92.1K
Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
38.9K
Altruism01:03

Altruism

Altruistic behaviors are “unselfish” behaviors—those that help another individual at the expense of the individual carrying out the behavior. Despite the negative consequences for the altruistic animal, these behaviors are thought to have evolved for several reasons.
41.5K
Social Proof00:52

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.8K
Routes of Persuasion02:20

Routes of Persuasion

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.4K
Kohlberg's Theory of Moral Development01:19

Kohlberg's Theory of Moral Development

Kohlberg's theory of moral development uses the Heinz dilemma — a thought experiment in which a man, Heinz, must decide whether to steal an unaffordable drug to save his dying wife — to illustrate the evolution of moral reasoning. This framework, divided into three levels with two stages, highlights how individuals' understanding of right and wrong becomes increasingly complex.
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal...
117