From Pictures to the People in Them: Averaging Within-Person Variability Leads to Face Familiarization

Familiar faces can be confidently recognized despite sometimes radical changes in their appearance. Exposure to within-person variability-differences in facial characteristics over successive encounters-contributes to face familiarization. Research also suggests that viewers create mental averages of the different views of faces they encounter while learning them. Averaging over within-person variability is thus a promising mechanism for face familiarization. In Experiment 1, 153 Canadian undergraduates (88 female; age: M = 21 years, SD = 5.24) learned six target identities from eight different photos of each target interspersed among 32 distractor identities. Face-matching accuracy improved similarly irrespective of awareness of the target's identity, confirming that target faces presented among distractors can be learned incidentally. In Experiment 2, 170 Canadian undergraduates (125 female; age: M = 22.6 years, SD = 6.02) were tested using a novel indirect measure of learning. The results show that viewers update a mental average of a person's face as it becomes learned. Our findings are the first to show how averaging within-person variability over time leads to face familiarization.