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Should I Help? Prosocial Behaviour during the COVID-19 Pandemic.

Walton Wider1, Mei Xian Lim1, Ling Shing Wong2

  • 1Faculty of Business and Communications, INTI International University, Nilai 71800, Negeri Sembilan, Malaysia.

International Journal of Environmental Research and Public Health
|December 11, 2022
PubMed
Summary

Prosocial behavior, or acting for the benefit of others, became crucial during Malaysia's COVID-19 Movement Control Order (MCO). Understanding this collective action is key to navigating future crises and building a resilient post-pandemic society.

Keywords:
COVID-19moral elevationmoral identitymoral judgementprosocial behaviour

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Area of Science:

  • Social Psychology
  • Public Health
  • Sociology

Background:

  • The COVID-19 pandemic and associated Movement Control Order (MCO) significantly impacted Malaysian social dynamics and individual behavior.
  • Prosocial behavior emerged as a critical social determinant, essential for addressing widespread social and economic challenges.
  • Individual sacrifices for collective benefit were highlighted as a protective factor during the global health crisis.

Purpose of the Study:

  • To explore the role and significance of prosocial behavior during the COVID-19 pandemic in Malaysia.
  • To offer insights into the concept of prosociality within the context of the MCO.
  • To inform strategies for post-COVID societal recovery and future crisis management.

Main Methods:

  • This concept paper synthesizes existing literature and theoretical frameworks.
  • It analyzes the interplay between individual interests and collective well-being during the pandemic.
  • Qualitative analysis of social responses and behavioral shifts during the MCO.

Main Results:

  • Prosocial actions, involving personal sacrifice for the common good, were vital in mitigating viral transmission.
  • The pandemic underscored the importance of community cooperation over solely medical or psychiatric interventions.
  • Behavioral shifts demonstrated a significant trade-off between individual and collective interests.

Conclusions:

  • Understanding prosocial behavior during the COVID-19 pandemic is essential for societal resilience.
  • Prosociality offers valuable strategies for coping with the immediate crisis and preparing for future global health emergencies.
  • The findings support a shift towards prioritizing collective well-being in public health strategies.