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A human-centered designed outreach strategy for a youth contraception navigator program.
Tracey A Wilkinson1, Bridget Hawryluk2, Courtney Moore2
1Indiana University School of Medicine, Department of Pediatrics/Children's Health Services Research, 410 West 10 Street, HS 2000, Indianapolis, IN 46202, United States of America.
Developing an effective outreach strategy for a youth contraception navigator program involved co-designing messages with adolescents. This human-centered approach ensured messages resonated with young people to improve contraception access.
Area of Science:
- Public Health
- Adolescent Health
- Health Communication
Background:
- Young people face significant barriers accessing contraception.
- Effective outreach is crucial for youth contraception programs.
Purpose of the Study:
- To identify key elements for an outreach strategy for a youth contraception navigator program.
- To overcome barriers to contraception access for young people.
Main Methods:
- A human-centered design approach engaged adolescents aged 15-17 in co-design sessions.
- Techniques like affinity diagramming and model building informed the strategy.
Main Results:
- Messages emphasizing normalization, individual needs, and program explanation resonated with youth.
- Visuals of diverse participants and reputable sources enhance trust.
Conclusions:
- A contraception navigator program name (IN Control) and outreach strategy elements were determined.
- Co-designing with stakeholders and the target audience is vital for program success.
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