Evaluation of Consumer Health Information Available to Patients on Twitter About Bariatric Surgery

Patients are increasingly utilizing social media to help them make medical decisions. Previous studies have examined Facebook for the quality of bariatric-related content; however, no research has examined Twitter, a globally favored platform, in this context. The goal of this study is to investigate the quality of bariatric-related content on Twitter that patients use to inform their decisions regarding bariatric surgery.

Six comprehensive terms were searched on six Twitter accounts for 4 wk. Each keyword generated corresponding tweets that were classified as being either informational or noninformational. The top ten informational posts for each search term were categorized based on content type, tweet posters, and type of evidence used. A DISCERN score was calculated for each tweet to determine its quality of consumer health information.

A total of 7531 tweets about bariatric surgery were collected over the course of approximately 1 mo. We found that 58.9% of tweets pertained to surgical interventions, 16.2% were nutrition-related, 11.3% were progress posts, 7.8% were inspirational posts, and 5.9% pertained to lifestyle. Of the tweets pertaining to surgical interventions, 26% were posted by physicians, and 13.7% of those physicians used scientific evidence. The relationship between the average total DISCERN scores and each variable was statistically significant.

Even though physicians posted the highest quality consumer information, that information still correlated with an average DISCERN score of "very poor". Twitter may provide a good way to foster community and get anecdotal information but is not a place to gather high-quality scientific consumer health information.