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A study of cross-border E-commerce research trends: Based on knowledge mapping and literature analysis
Yongfeng Chen1, Mengya Li1, Jiajie Song1
1College of Science and Technology, Ningbo University, Cixi, Zhejiang, China.
Frontiers in Psychology
|January 2, 2023
Summary
This study provides a systematic bibliometric analysis of cross-border e-commerce (CEBC) research trends from 2016-2021. It identifies key research areas and informs future directions for this rapidly evolving field.
Area of Science:
- Business and Economics
- Information Systems
- Marketing
Background:
- Economic globalization fuels cross-border e-commerce (CEBC) growth.
- Existing CEBC research is fragmented, lacking a macro-overview of trends.
- A systematic analysis is needed to understand the current research landscape.
Purpose of the Study:
- To conduct a bibliometric analysis of CEBC research from 2016-2021.
- To identify research trends, key topics, and influential publications in CEBC.
- To provide a macro-overview and knowledge system for the field.
Main Methods:
- Bibliometric analysis of 198 CEBC references from 2016-2021.
- Visual analysis of journals, authors, institutions, countries, and keywords.
- Examination of publication years and citation data.
Main Results:
- Overview of the current situation and development trends in CEBC.
- Identification of key research themes, influential authors, and institutions.
- Mapping of the intellectual structure and evolution of CEBC research.
Conclusions:
- The study provides a systematic overview of CEBC research trends.
- It helps researchers identify gaps and future research directions.
- Establishes a foundation for a structured knowledge system in CEBC.
