Related Experiment Video
Updated: Aug 14, 2025

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
How and why people want to be more moral
Jessie Sun1, Joshua Wilt2, Peter Meindl3
1Department of Psychological and Brain Sciences, Washington University in St. Louis, St. Louis, Missouri, USA.
People desire to enhance their moral character by increasing positive traits like compassion, rather than reducing negative ones. Their primary motivation for moral improvement stems from anticipated personal benefits.
Area of Science:
- Moral psychology
- Behavioral ethics
- Social psychology
Background:
- Individuals often express a desire for moral self-improvement.
- Understanding the specific nature and motivations behind these desired changes is crucial for psychological and ethical research.
Purpose of the Study:
- To explore the types of moral improvements people wish to make.
- To investigate the underlying motivations driving the desire for moral change.
- To determine if the primary motivation is altruistic or self-beneficial.
Main Methods:
- Two large-scale, preregistered studies were conducted with 1818 participants.
- Participants provided open-ended descriptions of desired moral improvements.
- Beliefs about and motivations for these changes were assessed.
Main Results:
- The most common stated goal was to increase compassion.
- Participants more frequently aimed to amplify good behaviors than to curb bad ones.
- Beliefs about positive personal consequences strongly predicted motivation for moral change.
Conclusions:
- Ordinary people desire to be more moral, particularly by enhancing positive traits.
- Self-interest, specifically the anticipation of personal well-being benefits, is a key motivator for moral self-improvement.
- Findings offer insights into the self-perceptions and motivations related to moral development.
Related Concept Videos
Incentive Theory: Pull Theory of Motivation
The theory differentiates between...
Primary Motives: Sleep, Sex, and Pain Avoidance
Sleep is a fundamental physiological drive that fosters a state of restfulness crucial for several bodily functions. It facilitates body restoration, the process by which the body repairs, rejuvenates, and maintains itself during sleep, including memory...
Egoism and Altruism
Secondary Motives: Power Motivation and Achievement Motivation
Power motivation is characterized by the desire to influence, control, or have an impact on others. It is shaped by an individual's experiences, social environment, and cultural context. People with high power motivation are...
Secondary Motives: Affiliation Motivation and Aggression Motivation
Kohlberg's Theory of Moral Development
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal...

