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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the

Ana Isabel Canhoto1, Brendan James Keegan2, Maria Ryzhikh3

  • 1University of Sussex, Sussex, UK.

Information Systems Frontiers : a Journal of Research and Innovation
|January 23, 2023
PubMed

Keywords:
Artificial intelligenceGeo-locationPersonalisationPersonalisation-privacy paradoxPrivacyRetail

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