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Related Experiment Video

Updated: Aug 12, 2025

Assessment of Social Transmission of Food Preferences Behaviors

Assessment of Social Transmission of Food Preferences Behaviors

Published on: January 25, 2018

Nostalgia and consumer behavior.

Evan Weingarten¹, Ziwei Wei¹

¹Arizona State University, AZ, USA.

Current Opinion in Psychology

|January 29, 2023

Summary

This summary is machine-generated.

Nostalgia marketing influences consumer behavior by fostering social connection and buffering self-threats. Future research should explore social boundary conditions affecting nostalgia

Keywords:

Consumer behavior Consumption Nostalgia Social connectedness Threat

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Area of Science:

Consumer Psychology
Social Psychology
Marketing Science

Background:

Nostalgia is a prevalent social emotion with a significant history in marketing.
Recent research highlights nostalgia's role in consumer behavior, including advertising, consumption, and product choice.
Nostalgia's influence is increasingly understood through its connection to social connectedness.

Purpose of the Study:

To review the mechanisms through which nostalgia affects consumption-relevant outcomes.
To explore the role of nostalgia in buffering the self from threats and its impact on consumption.
To examine the conditions under which nostalgia positively or negatively impacts consumer behavior.

Main Methods:

This review synthesizes existing literature on nostalgia and consumer behavior.
It analyzes the psychological underpinnings of nostalgia, including social connectedness and self-threat buffering.
The review identifies boundary conditions and potential discrepancies in nostalgia's effects.

Main Results:

Nostalgia influences consumption by enhancing feelings of social connectedness.
Nostalgia can serve to buffer individuals from existential threats, impacting downstream choices.
The impact of nostalgia on consumption is not always positive and is moderated by social factors.

Conclusions:

Nostalgia's effect on consumer behavior is mediated by social connectedness and self-protective functions.
Future research should investigate the social boundary conditions that moderate nostalgia's influence on consumption.
Understanding these nuances is crucial for effective marketing strategies and consumer psychology research.