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Injecting fun? Humour, conspiracy theory and (anti)vaccination discourse in popular media
Anastasiya Fiadotava1, Anastasiya Astapova2, Rebecca Hendershott
1Estonian Literary Museum, Estonia.
Public Understanding of Science (Bristol, England)
|January 30, 2023
Summary
Humor, including memes, plays a significant role in the vaccination debate, simplifying complex issues for broader understanding. This study analyzes vaccination humor
Area of Science:
- Public Health
- Communication Studies
- Sociology
Background:
- Conspiracy theories have historically surrounded vaccination.
- Humor, in various forms like cartoons and memes, is a prevalent medium for discussing vaccination.
- Humorous content targets both pro-vaccination and anti-vaccination viewpoints.
Purpose of the Study:
- To analyze the characteristics of humorous content within the vaccination debate.
- To identify popular themes, forms, and logical mechanisms of vaccination humor.
- To understand the impact of humor on public comprehension of vaccination issues.
Main Methods:
- Qualitative analysis of humorous content related to vaccination.
- Thematic categorization of humor.
- Examination of logical mechanisms employed in vaccination humor.
Main Results:
- Humorous and serious discussions on vaccination coexist.
- Playfulness and ambiguity in humor can complicate public understanding.
- Vaccination humor often simplifies complex vaccination topics for a wider audience.
Conclusions:
- Humor is an integral, albeit complex, part of the vaccination discourse.
- The simplification offered by humor can enhance accessibility but may also obscure nuances.
- Understanding vaccination humor is crucial for effective public health communication.
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