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Updated: Aug 9, 2025

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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
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Relationship between virtual reality balloon analogue risk task and risky decision-making
Uijong Ju1, Christian Wallraven2,3
1Department of Information Display, Kyung Hee University, Seoul, South Korea.
Plos One
|February 22, 2023
Summary
A new virtual reality (VR) Balloon Analogue Risk Task (BART) was developed to better assess risk-taking. This VR BART effectively predicts real-world risky decision-making and correlates with sensation-seeking behavior.
Area of Science:
- Psychology
- Human-Computer Interaction
- Behavioral Science
Background:
- The Balloon Analogue Risk Task (BART) is a common behavioral test for risk-taking.
- Existing BART methods face challenges with result stability and real-world predictive validity.
- Bridging the gap between laboratory tasks and actual risk behavior is crucial.
Purpose of the Study:
- To develop and evaluate a virtual reality (VR) version of the BART.
- To enhance the ecological validity of risk-taking assessments.
- To determine if the VR BART can predict real-world risky decision-making.
Main Methods:
- Development of a novel VR BART.
- Assessment of correlations between VR BART scores and psychological metrics.
- Implementation of a VR driving task for emergency decision-making evaluation.
Main Results:
- VR BART scores significantly correlated with sensation-seeking and risky driving behavior.
- Participants with higher VR BART scores showed increased sensation-seeking and riskier emergency driving decisions.
- The high-score group comprised more male participants.
Conclusions:
- The developed VR BART shows potential as a valid tool for assessing risk-taking tendencies.
- This VR paradigm may offer improved prediction of real-world risky decision-making.
- Further research can explore its application in various contexts requiring risk assessment.
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