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Reducing the Individual Carbon Impact of Video Streaming: A Seven-Week Intervention Using Information, Goal Setting,
B T Seger1, J Burkhardt1, F Straub1
1Developmental Psychology Department, University of Würzburg, Röntgenring 10, 97070 Würzburg, Germany.
Journal of Consumer Policy
|February 23, 2023
Summary
Providing information and self-monitoring tools can help individuals reduce their environmental impact from video streaming. This study shows that simple interventions effectively lower greenhouse gas emissions associated with digital activities.
Area of Science:
- Environmental Psychology
- Human-Computer Interaction
- Sustainable Computing
Background:
- Digital technologies, including video streaming, contribute to significant greenhouse gas emissions.
- Understanding behavioral drivers is crucial for developing effective pro-environmental interventions.
- Previous research has explored information and feedback mechanisms for behavior change.
Purpose of the Study:
- To investigate the effectiveness of different online intervention components (information, goal setting, feedback) on pro-environmental video streaming behavior.
- To assess the impact of these interventions on greenhouse gas emissions, streaming duration, and video resolution.
- To determine if combining intervention elements yields differential effects on user behavior.
Main Methods:
- An online intervention study with 92 participants.
- Participants self-monitored video streaming activities for three periods: baseline, intervention (weeks 2-4), and follow-up (week 7).
- Interventions included system/action information, goal setting, and feedback, tested in various combinations.
Main Results:
- A significant reduction in greenhouse gas emissions from video streaming was observed across all intervention groups.
- Participants reduced their overall streaming durations and lowered video resolution settings.
- No statistically significant differences were found between the groups receiving different intervention combinations.
Conclusions:
- Information provision combined with self-monitoring of video streaming behavior is effective in reducing its ecological impact.
- Simple interventions, even without complex feedback loops, can lead to substantial pro-environmental behavior change.
- Individual behavior modification in digital consumption shows promise for mitigating environmental footprints.
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