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Related Experiment Video

Updated: Aug 9, 2025

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
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Increasing Inclusivity and Reducing Reactance During Provider-Patient Interactions.

Lillianna Shields1, Tony Stovall1, Helen Colby1

  • 1Kelley School of Business, Indiana University, Indianapolis, IN, USA.

Medical Decision Making : an International Journal of the Society for Medical Decision Making
|February 24, 2023
PubMed
Summary

Provider pronoun sharing can alienate conservative patients, but pronoun pins increase satisfaction for transgender and gender-nonconforming individuals without backlash. Subtle inclusivity signals are key for healthcare settings.

Keywords:
gender nonconforminghealth care avoidancehealth care disparitieshealth care inclusivitytrans

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Area of Science:

  • Health Disparities
  • Medical Sociology
  • Patient-Provider Communication

Background:

  • Transgender and gender-nonconforming individuals face significant health disparities.
  • Discrimination in healthcare settings reduces their likelihood of seeking care.
  • Inclusivity efforts must be simple and avoid backlash from certain patient groups.

Purpose of the Study:

  • To experimentally test patient reactions to two methods of provider inclusivity signaling.
  • To assess the impact of verbal pronoun sharing versus pronoun pins on patient satisfaction and willingness to return.
  • To identify effective and implementable strategies for increasing healthcare inclusivity.

Main Methods:

  • Three online studies used hypothetical scenarios to test patient responses.
  • Method 1: Provider verbally shares and requests patient pronouns.
  • Method 2: Provider wears a pronoun pin without verbal interaction.

Main Results:

  • Verbal pronoun requests led to lower satisfaction and return rates among politically conservative participants.
  • Provider pronoun pins did not cause backlash among conservative participants.
  • Pronoun pins increased satisfaction and return rates for transgender, nonbinary, and genderqueer participants.

Conclusions:

  • Healthcare inclusivity recommendations should consider potential negative impacts on politically conservative patients.
  • Subtle methods like pronoun pins are more implementable for providers.
  • Pronoun pins effectively signal inclusivity to the target community without alienating other groups.