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Decisions relating to alcohol-impaired driving: an exploratory analysis
F L Mannering1, W K Bottiger, K L Black
1Department of Civil Engineering, University of Washington, Seattle 98195.
Accident; Analysis and Prevention
|December 1, 1987
Abstract:
This paper focuses on an individual's decision to drive or not to drive after drinking. To evaluate this decision, a utility maximizing probabilistic choice model is specified and estimated using a sample of college students. The estimation results provide interesting insights relating to the potential effectiveness of drinking-driving countermeasures, and suggest that the most effective methods of reducing the probability of driving after drinking are those advertising and awareness campaigns that focus on altering individual preferences.