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Exploiting Mobile Gamification to Foster Physical Activity: A Remotely-Managed Field Study.

Giorgio Olivas Martinez1, Valeria Orso1, Alice Bettelli1

  • 1Department of General Psychology, University of Padua, 35131 Padua, Italy.

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|March 11, 2023
PubMed
Summary
This summary is machine-generated.

Mobile apps can promote physical activity, but high dropout rates persist. A richer combination of gamified elements, not gamification alone, proved effective in a remote study using the app as an experimental platform.

Keywords:
data logfield studyfitness appgamificationmobile methodphysical activity

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Area of Science:

  • Health Informatics
  • Human-Computer Interaction
  • Behavioral Science

Background:

  • Physical inactivity is a significant public health issue, particularly in Western countries.
  • Mobile applications offer a promising avenue for promoting physical activity due to widespread device adoption.
  • High user dropout rates in physical activity apps necessitate strategies for improved retention and ecological validity in user testing.

Purpose of the Study:

  • To develop a custom mobile application for promoting physical activity.
  • To investigate the effectiveness of different gamification strategies on user retention.
  • To establish the app as a self-managed experimental platform for remote field studies.

Main Methods:

  • Developed a custom mobile app with three versions, each featuring distinct gamification elements.
  • Conducted a remote field study using the app as a self-managed experimental platform.
  • Collected behavioral log data on physical activity and app interaction.

Main Results:

  • Demonstrated the feasibility of using personal mobile devices as independently managed experimental platforms.
  • Found that gamification elements alone do not guarantee higher retention rates.
  • Identified that a richer combination of gamified elements was effective in promoting physical activity and retention.

Conclusions:

  • Mobile applications can serve as viable platforms for conducting remote, self-managed health behavior research.
  • The effectiveness of gamification in physical activity apps is dependent on the strategic combination and richness of elements, rather than their mere presence.
  • Future interventions should focus on comprehensive gamification designs to enhance user engagement and long-term adherence.