Do it for the cause: Feasibility of a theory-based virtual 5 K walk/run program to increase physical activity...

Area of Science:

• Behavioral Science
• Public Health
• Exercise Science

Background:

• Low physical activity (PA) levels persist despite known health benefits.
• PA-based charity fundraising shows potential for increasing motivation by meeting psychological needs and fostering a connection to a cause.

Purpose of the Study:

• To develop and assess the feasibility of a 12-week virtual PA program using a behavior-change paradigm.
• To evaluate the program's impact on motivation and PA adherence through charity fundraising.

Main Methods:

• A 12-week virtual 5K run/walk charity event was implemented.
• Participants received a structured training protocol, web-based motivation resources, and charity education.
• Forty-three participants enrolled; eleven completed the program.

Main Results:

• No significant pre- to post-participation differences were found in motivation or self-efficacy.
• Charity knowledge scores significantly increased post-program.
• High attrition was linked to program timing, weather, and the isolated, solo virtual nature.

Conclusions:

• The current virtual charity PA program design lacks efficacy due to high attrition.
• Suggested improvements include group programming, participant-selected charities, and enhanced accountability measures.
• While training and educational components were valued, they require strengthening for greater impact.