Do optimism and moralization predict vaccination? A five-wave longitudinal study

To examine if personal and comparative optimism, perceived effectiveness, and moralization of vaccination predict people's decision to get vaccinated.

We measured self-reported vaccination decisions in a five-wave longitudinal study (N ≍ 5,000/wave) in Belgium over a six months period (December 2020-May 2021) during the COVID-19 pandemic. Among the predictors were demographic factors, personal and comparative optimism for three aspects of COVID-19 (infection, severe disease, good outcome), perceived effectiveness of vaccination, and the extent to which vaccination is being viewed in prosocial terms (altruism, civic spirit) versus as instrumental in one's self-interest (common sense, concern about one's health).

The actual availability of vaccines changed people's outlook on vaccination. Marked differences emerged in vaccination decision between linguistic-cultural regions (Flemish Region, Walloon Region, Brussels Capital Region). Personal and comparative optimism predicted vaccination decisions to different extents depending on participants' age and on whether the optimism was for infection, severe disease, or a good outcome. In older participants, vaccination decision was mostly predicted by personal optimism; in younger participants, it was mostly predicted by comparative optimism. Moralizing vaccination predicted a lower likelihood of a positive vaccination decision, that is, higher vaccine hesitancy or refusal, particularly in older participants.

Assessments of risk perception serving to inform vaccination campaigns should differentiate between expectations concerning the risk of infection and expectations concerning the outcome of an infection. Public health messages should address comparative optimism, particularly when targeting younger populations. Contrary to popular belief, moralizing vaccination may reduce the willingness to get vaccinated. (PsycInfo Database Record (c) 2023 APA, all rights reserved).