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How destination brand experience influences tourist citizenship behavior: Testing mediation of brand relationship

Jinwen Tang1,2, Jingna Wang3, Min Zhang4

  • 1College of Management, Guangdong Polytechnic Normal University, Guangzhou, China.

Frontiers in Psychology
|March 27, 2023
PubMed

Keywords:
brand experiencebrand relationship qualitycommitmenttourism destination managementtourist citizenship behavior

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