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Developing Green Innovations in the Wine Industry: An Applied Analysis
Eduardo Sánchez-García1, Javier Martínez-Falcó1, Antonio Alcon-Vila1
1Department of Management, Faculty of Economic and Business Sciences, University of Alicante, 03690 San Vicente del Raspeig, Alicante, Spain.
Green transformational leadership drives green innovation in the wine industry. Employee green motivation and creativity are key mediators, fostering eco-friendly advancements.
Area of Science:
- Business & Economics
- Environmental Science
Background:
- Winemaking is a culturally significant industry facing evolving market demands for sustainability.
- Companies need to innovate to remain competitive, particularly in environmental practices.
Purpose of the Study:
- To analyze the link between green transformational leadership and green innovation.
- To investigate the mediating roles of green motivation and green creativity.
Main Methods:
- Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed.
- Data collected from 196 Spanish wine companies.
Main Results:
- A significant positive relationship exists between green transformational leadership and green innovation.
- Green motivation and green creativity significantly mediate this relationship.
Conclusions:
- Managers should foster employee motivation and creativity for ecological innovation.
- Creating a supportive environment is crucial for developing sustainable practices in winemaking.
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