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Why Is Mother Earth on Life Support? Metaphors in Environmental Discourse.

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Environmental metaphors are crucial for public understanding of climate change. This study analyzes metaphors in environmental discourse, identifying effective ones for improving climate communications and engagement.

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Area of Science:

  • Environmental communication
  • Linguistics
  • Cognitive science

Background:

  • Environmental discourse heavily relies on metaphors, such as 'carbon footprints' and 'greenhouse gasses'.
  • Metaphors in environmental discussions are debated, with some viewing them as hindering clarity and others as essential for effective communication and attitude shaping.

Purpose of the Study:

  • To systematically review and evaluate English metaphors used in Anglo environmental discourse.
  • To identify metaphors that can enhance public understanding and engagement with environmental issues, particularly climate change.

Main Methods:

  • Analysis of metaphors across empirical and popular media sources.
  • Classification of metaphors based on conventionality, systemicity, emotional impact, and aptness.
  • Discussion of the role of metaphor in language and thought.

Main Results:

  • Identified metaphors framing human-nature relationships, environmental impact, and solutions.
  • Derived promising candidate metaphors for increasing public comprehension and involvement in environmental topics.
  • Highlighted the scarcity of large-scale empirical research on the impact of environmental metaphors.

Conclusions:

  • Metaphors play a significant role in shaping environmental discourse and public perception.
  • Further empirical research is needed to validate the effectiveness of identified metaphors.
  • Recommendations are provided for the strategic use of metaphors in climate change and sustainability communications.