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Knowledgeability about organic food consumption and the factors behind it
Sukanya Barua1, Satyapriya1, Rajeev Kumar2
1Division of Agricultural Extension, ICAR-Indian Agricultural Research Institute, New Delhi, India.
Frontiers in Nutrition
|April 24, 2023
Summary
Most urban dwellers have low to medium knowledge of organic food, despite a positive attitude. Education, income, and gender significantly influence organic food awareness. Targeted campaigns can improve understanding.
Area of Science:
- Food Science
- Consumer Behavior
- Public Health
Background:
- Growing popularity of organic food driven by concerns over synthetic alternatives.
- Need to assess urban dwellers' knowledge and awareness factors regarding organic food.
Purpose of the Study:
- Develop a standardized knowledge test for organic food.
- Identify factors influencing knowledge levels among urban consumers.
Main Methods:
- A 21-item standardized knowledge test was developed and validated.
- Administered to 1050 respondents in the National Capital Region (NCR)-Delhi, India.
- Correlation and regression analyses were used to determine influencing factors.
Main Results:
- 62% of respondents exhibited low to medium knowledge of organic food.
- Education, income, gender, social participation, health consciousness, and perception positively correlated with knowledge.
- Key factors explained approximately 62.1% of the variation in knowledge levels.
Conclusions:
- The developed test is a valid tool for assessing organic food knowledge in urban populations.
- A significant gap exists between positive attitudes and actual knowledge levels regarding organic food.
- Awareness campaigns and educational programs are recommended to enhance public understanding.
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