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Updated: Aug 1, 2025

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Neural correlates of changing food choices while bypassing values
Anoushiravan Zahedi1, Sergio Oroz Artigas2, Nora Swaboda3
1Department of Decision Neuroscience & Nutrition, German Institute of Human Nutrition (DIfE), Nuthetal, Germany; Neuroscience Research Center, Charité-Universitätsmedizin Berlin, Corporate Member of Freie Universität Berlin, Humboldt-Universität zu Berlin, and Berlin Institute of Health, Neuroscience Research Center, Berlin, Germany; German Center for Diabetes Research (DZD), Neuherberg, Germany; Department of Psychology, University of Muenster (Westfaelische Wilhelms-Universitaet Muenster).
Abstract:
Current theories suggest that altering choices requires value modification. To investigate this, normal-weight female participants' food choices and values were tested before and after an approach-avoidance training (AAT), while neural activity was recorded during the choice task using functional magnetic resonance imaging (fMRI). During AAT, participants consistently approached low- while avoiding high-calorie food cues. AAT facilitated low-calorie food choices, leaving food values unchanged. Instead, we observed a shift in indifference points, indicating the decreased contribution of food values in food choices. Training-induced choice shifts were associated with increased activity in the posterior cingulate cortex (PCC). In contrast, the medial PFC activity was not changed. Additionally, PCC gray matter density predicted individual differences in training-induced functional changes, suggesting anatomic predispositions to training impact. Our findings demonstrate neural mechanisms underlying choice modulation independent of valuation-related processes, which has substantial theoretical significance for decision-making frameworks and translational implications for health-related decisions resilient to value shifts.
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