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Are people more or less likely to follow advice that is accompanied by a confidence interval?
Celia Gaertig1, Joseph P Simmons2
1Haas School of Business, University of California, Berkeley.
Abstract:
Are people more or less likely to follow numerical advice that communicates uncertainty in the form of a confidence interval? Prior research offers competing predictions. Although some research suggests that people are more likely to follow the advice of more confident advisors, other research suggests that people may be more likely to trust advisors who communicate uncertainty. Participants (N = 17,615) in 12 incentivized studies predicted the outcomes of upcoming sporting events, the preferences of other survey responders, or the number of deaths due to COVID-19 by a future date. We then provided participants with an advisor's best guess and manipulated whether or not that best guess was accompanied by a confidence interval. In all but one study, we found that participants were either directionally or significantly more likely to choose the advisor's forecast (over their own) when the advice was accompanied by a confidence interval. These results were consistent across different measures of advice following and did not depend on the width of the confidence interval (75% or 95%), advice quality, or on whether people had information about the advisor's past performance. These results suggest that advisors may be more persuasive if they provide reasonably-sized confidence intervals around their numerical estimates. (PsycInfo Database Record (c) 2023 APA, all rights reserved).
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