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Related Experiment Video

Updated: Aug 1, 2025

Generation of Electronic Cigarette Aerosol by a Third-Generation Machine-Vaping Device: Application to Toxicological Studies
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Exploring Factors That Predict Marketing of e-Cigarette Products on Twitter: Infodemiology Approach Using Time

Nnamdi C Ezike1, Allison Ames Boykin1, Page D Dobbs1

  • 1College of Education and Health Professions University of Arkansas Fayetteville, AR United States.

JMIR Infodemiology
|April 28, 2023
PubMed
Summary

Electronic cigarette companies significantly increase Twitter advertising around FDA events and weekdays. JUUL

Keywords:
Twitteradvertisingdigital marketinge-cigaretteelectronic cigarettesinfodemiologyinfoveillancemarketingpromotesocial mediatime seriestobaccoyoung adultsyouth

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Area of Science:

  • Public Health
  • Digital Marketing
  • Tobacco Control

Background:

  • Electronic nicotine delivery systems (e-cigarettes) pose health risks, especially to youth.
  • Social media platforms are key channels for e-cigarette marketing.
  • Understanding e-cigarette marketing strategies is crucial for public health interventions.

Purpose of the Study:

  • To identify predictors of daily commercial e-cigarette tweets.
  • To analyze social media advertising patterns of e-cigarette brands.

Main Methods:

  • Time series modeling techniques were used to analyze tweet frequency data (2017-2020).
  • An unobserved components model (UCM) was employed, evaluating predictors like FDA events, non-FDA events, weekdays/weekends, and JUUL's Twitter activity.
  • Model prediction accuracy was assessed using four measures.

Main Results:

  • The UCM proved to be the most effective modeling technique.
  • FDA-related events significantly increased e-cigarette tweets by over 150 daily.
  • Non-FDA events, weekdays, and JUUL's active Twitter presence also predicted higher tweet frequency.

Conclusions:

  • E-cigarette companies strategically use Twitter for product promotion.
  • Commercial tweets surged around FDA announcements, potentially influencing information dissemination.
  • Regulation of digital e-cigarette marketing in the U.S. is necessary.