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Stories in Action.

James Walsh1,2, Naomi Vaida3, Alin Coman3

  • 1Blavatnik School of Government, University of Oxford.

Psychological Science in the Public Interest : a Journal of the American Psychological Society
|May 10, 2023
PubMed
Summary
This summary is machine-generated.

Stories are powerful tools that can enhance government policymaking by complementing traditional methods. Integrating narratives can improve policy effectiveness through learning, persuasion, and collective action.

Keywords:
behavioral sciencecooperationmedianarrativespersuasionsocial learningstoriesstorytelling

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Area of Science:

  • Social Sciences
  • Political Science
  • Communication Studies

Background:

  • Stories are historically significant in human social and political life.
  • Formal government policymaking traditionally relies on incentives, transfers, and prohibitions, overlooking narrative power.
  • The integration of stories into policy remains underexplored despite their cultural prevalence.

Purpose of the Study:

  • To advocate for the central role of stories in government policymaking.
  • To demonstrate how stories can enhance policy effectiveness and complement existing tools.
  • To define key characteristics of stories and trace their evolution and impact.

Main Methods:

  • Defining the key characteristics of stories and differentiating them from other communication forms.
  • Analyzing the historical evolution of storytelling from ancient origins to modern technological contexts.
  • Examining the underlying mechanisms through which stories influence audiences.

Main Results:

  • Stories can significantly improve policy effectiveness when integrated with traditional policy tools.
  • Storytelling has evolved and plays a crucial role in mediating the societal impact of modern technologies.
  • The study outlines the mechanisms behind stories' influence on audiences.

Conclusions:

  • Stories serve three primary functions in policy: facilitating learning, enabling persuasion, and promoting collective action.
  • Incorporating narrative strategies can lead to more effective and impactful government policies.
  • There is a need to recognize and utilize the power of storytelling in formal policy development and implementation.